Blue Bins in Windsor

Chipped bins appear on UK streets

The Royal Borough of Windsor and Maidenhead were the first in Britain to introduce chipped recycling bins into the country. From 28th June 2010 residents put recyclable waste into their own bins which were identified with microchips and weighed each week as the rubbish was cleared. The more rubbish that was recycled the more points a household received. At the end of the year these could be exchanged for vouchers to be used in local shops.

In the limited trial that took place before the borough wide roll out response was positive and households ended up recycling 35% more than before.

However libertarians have argued that this is a 'big brother' measure that snoops into the lives of households.